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JITI 2010 Tourism Seminar
New Developments in the Tourism Industry:

Exploring the Potential of the Tourism Business and Collaboration with Transportation


March 16, 2010

Washington Marriott at Metro Center
775 12th Street, N.W., Washington, DC

Recently, the development of the tourism industry has been considered as one of the major national issues in Japan. The government and industry have been cooperating in various measures such as the Visit Japan Campaign to expand the inbound market. Development of new styles of tour plans/products and collaboration between tourism resources and transportation modes are a new movement in the industry.

It is true that the current economic difficulty produces a negative impact on the tourism business. The question of how to overcome such a difficult situation and to energize the tourism industry is a common issue between the U.S. and Japan.


At the same time, it is important to grasp exactly what attractions and tourism resources are fascinating to foreign tourists and translate such information into successful business schemes. In Japan’s case, in addition to traditional historical and cultural sightseeing spots, recently pop-culture and visual-arts attract attention especially among young generations, which can be a new market to be explored.

In this seminar, we will study the recent developments in the tourism industry in both the U.S. and Japan, explore the ways of developing the tourism business, and discuss ways of strengthening mutual communication between the two countries.

Opening Remarks

Makoto Washizu

President JITI USA

Keynote Speeches

Tadayuki Hara

Associate Dean & Associate Professor, Rosen College of Hospitality Management, University of Central Florida 

Bryan Lewis

Chief of Staff and General Counsel, U.S. Travel Association

Yoshitaka Ohkuma

General Manager, Market Development, JTB Global Marketing & Travel

David Lim

Chief Marketing Officer, Amtrak

Shinichi Sakamoto

Executive Advisor and former President, Hokkaido Railway Company (JR Hokkaido)

Panel Discussion

Tadayuki Hara (Moderator)

University of Central Florida 

Bryan Lewis

U.S. Travel Association

David Lim


Shinichi Sakamoto

JR Hokkaido

Yoshitaka Ohkuma

JTB Global Marketing & Travel

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